Category: Life Insurance

Critical illness proposition enhanced by Friends Life

Tuesday, May 20, 2014


Friends Life has made enhancements to its Protect + critical illness cover proposition.

The enhancements focus on the core illnesses where most claims occur.
Friends Life will now pay out on diagnosis of a heart attack, supported by any of the following: evidence of raised troponins (proteins that are released when the heart muscle is damaged) and either a positive ECG or other diagnostics test such as Echocardiogram.

It has introduced a simpler diagnosis definition of multiple sclerosis without needing to provide evidence of continuous symptoms.
Friends Life has extended the range of treatments covered for benign brain tumour, and now includes those who undergo chemotherapy or radiosurgery.
Childcover benefit has been extended to the age of 21 for those not in full time employment and now also includes cover for spina bifid a.

Steve Payne (pictured), managing director of protection at Friends Life, said customer insight, claims experience and incidence rates lay behind the design of the proposition.

He said: "For example, we’re moving towards diagnosis rather than severity on the most common conditions and adding a new definition specific to children."


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